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Wonderful wording that really works.
We are wordsmiths. We love giving your business clear and captivating wording that speaks to your ideal customer.
Becs has over 10 years' experience as a copywriter and has written wording for well-known brands and numerous independent businesses across the globe.
Just put your brain on a page and we'll do the rest.
We often work with clients who are struggling to write about their business or need help describing their products or services. Handily, we're great at creating excellent wording from nowhere.
Simply talk us through your business or pop some bullet points in a Word document and we will develop the perfect copy to define what you do.
We are chameleons. We can adopt any tone of voice and write great content.
Whether you're a big brand or a small independent business - our writing style is adaptable and we will quickly pick up (or help create!) a tone of voice for your brand.
We're comfortable working within brand guidelines (if you have them) and we will research your industry, competitors and products to make sure that we are getting the words and tone perfect. The copywriting we can help you with includes:
Website content | Brand copy | Advert headlines | Product descriptions | Brand taglines
Email campaigns | Packaging | Blog articles | Brochure wording
Point of sale headlines | Micro copy | Internal communications campaigns
It's our favourite thing to help a business find the right voice to match its branding. If you want your copy to be catchy, clickable or creative we will weave the personality of your brand into every single sentence.
Becs is our copywriter.
Becs is the word nerd in our little business.
She is known for writing copy that is filled with personality (where appropriate!) and perfectly matches the tone of voice and brand of a business.
Over the years Becs has written copy for numerous independent and medium sized businesses as well as big brands such as Matalan and Cotton Traders. She has years of experience developing brand copy, advertising campaigns, website content, product decriptions, blog content, internal communications pieces and social media campaigns.
Alongside being a copywriter Becs also works as a regular lecturer at universities across the UK lecturing on corporate communications, copywriting, digital marketing content and marketing trends.
Crazily, Becs was a candidate on series 12 of The Apprentice on BBC One... but don't judge her copywriting skills on that! She managed to survive for six weeks before getting fired in a comedy soap/soup mix up moment.
Some of our copywriting clients:
(Becs' buddy who won The Apprentice!)
Nice words from our clients (hurrah):
"It's been fantastic to work with Fi & Becs on what was a significant copywriting challenge. Becs' professional, thorough and honest approach to the job was so refreshing and she went above and beyond to get the work done effectively and always with a smile."
Jane Astle, Interim Head of Marketing at Your Housing Group
Some examples of our copywriting work:
"Fi & Becs have taken the time to get to know our brand and it shows in the high quality work they produce for us.
Becs is efficient and flexible and is always enthusiastic when working on our projects. She really is a pleasure to work with!"
Brand Marketing Team, Matalan
"We've worked with some incredible businesses, none of which compare to Fi & Becs. Not only are they ridiculously efficient, have brilliant minds and a way with words that I envy."
Hayley Fahy, Owner of The Organic Juicery
"You have been super quick at producing some excellent copy. Would recommend you to anyone looking for someone to put a new, creative and inspirational outlook on their business marketing."
Dani Hope, Marketing Director at Lake District Hotels
"I didn’t realise the power of wording until Fi & Becs helped me with my website copy.
The wonderful thing is that Becs totally got my personality but pushed it to the max to get the most out of all the website pages. She made it fun and personal (exactly as I asked) I couldn’t be more happy - thank you Apprentice buddy!"
Alana Spencer, winner of The Apprentice and owner of Ridiculously Rich by Alana