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By Fi or Becs, Jun 23 2019 12:00PM
Hoooooooooorray we're extra happy to announce that we've started working with Cotton Traders on some very exciting copywriting projects!
Spot the nerdy little copywriter taking a photo of the Cotton Traders office on the way in... hehe. So Becs has got her fashion-copywriting-thinking-cap (yes there is such a thing) firmly on her head this month.
Keep your eyes peeled for some of Becs' copywriting work appearing soon in the Cotton Traders brochures and on their website!
By Fi or Becs, Apr 4 2019 08:48AM
Ah we LOVE a website refresh! We also lovvveee working with clients who embrace their website, learn how to use it and keep it evolving as the years go by!
We've been working with the super lovely (also talented) Kate Scott Photography since 2014... wow that sounds ages ago?!
We felt pure glee when she won an award for her website (Highly Commended in the Best Website category for the National Wedding Industry Awards!) back in 2016... then zoom up to 2019 and she's just announced her refreshed website design with a shiny new colour palette and modern look/feel.
We've loved working on this with Kate! Take a peek: katescottphotography.co.uk
By Fi or Becs, Mar 22 2019 11:10AM
Videy videy videoooo time! In this video by Start&Grow Becs is chattering about paid advertising... the online kind.
If Google adverts confuse you and you're always suspicious of sinking money into online paid advertising then this video can give you a quick overview. How handy!
Please note! This was filmed a little while ago so 'Google Adwords' is now known as 'GoogleAds'.
The (FREE!) Start&Grow platform is full of videos, courses, business templates and case studies about marketing, budgeting, financial forecasting, market research, taking on staff and funding support... so it's worth signing up for! Go to: startandgrow.uk
By Fi or Becs, Mar 1 2019 11:54AM
Happy Friday y'all! As a special Friday treat (hah - you lucky things!) here's video 3 from the Start&Grow Digital Marketing course: Using Social Media.
If you're always a bit daunted by the social stuff (wondering which you should use... what's the point in Instagram... what should you tweet on Twitter) then this is a handy quick introduction video.
Note! This was filmed 18 months ago (look - Becs was pregnant!) so some of the info and facts may have changed since then. For example... Google+ is actually shutting down by April this year (it was always a slightly unloved social media channel anyway), Tweets can be longer (hooray - you can now post 280 characters)... and Instagram is huge nowadays, obvs.
You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk
By Fi or Becs, Feb 20 2019 10:19AM
Here is video number two from the Start&Grow Digital Marketing course: Getting People to Find You Online.
If you've ever wondered:
- How on earth businesses magically get their website to appear on the coveted first page of google.
- What the hell SEO is.
- How to make a 'keyword' list and what Google actually looks for on your website.
... then this video is worth a watch :)
A note from Becs the copywriter... The world of SEO has moved away from purely keyword-focused content, towards more relevant wording written in a natural and genuine tone.... so make sure your copy isn't clunky and keyword obsessed!
You can watch more videos like this on the free Start&Grow Platform: startandgrow.uk
By Fi or Becs, Feb 15 2019 02:05PM
Hands up if: you run your own business.
Hands up if: you have ever changed the name (or branding) of your business because it has evolved and you want your brand to reflect what you do now.
Sound familiar? Oh yes indeed it does - our hands are firmly up!
One of the things we totally LOVE about running Fi & Becs is the fact that we can tweak, change and alter what we do... whenever we want (with no grumpy boss involved - boom!).
Over the years since we started our little business we have changed our name (anyone remember back in 2014 when we were called Fi & Becs Design & Marketing Partnership? ... blimey that was a bit of a mouthful), tweaked our logo, re-designed our website (multiple times) and altered what we offer to our clients.
So... with Becs returning from maternity leave we decided that 2019 was the perfect time to sort out our own shazzle and update our name, tweak our logo and launch a new website. Yay!
So... we're delighted to introduce our new name:
The observant among you will notice that we have dropped the 'Marketing' and changed our name to: 'Fi & Becs Design & Wording'. We realised that Becs was spending most of her time writing copy for clients (her favourite thing) instead of being a marketing consultant, so it made sense to swap 'marketing' for 'wording'.
Our freshly launched new website (which we are very excitable about) is packed full of lovely new content, examples of our latest work, helpful videos and shiny new photography plus it's mobile responsive too. Hurrah!
We are always banging on to our clients about keeping their websites and marketing materials current. So, if you fancy an update or a fresh new look just get in touch with us!
We hope you like the new website! Take a peek around and let us know your thoughts! :)
By Fi or Becs, Feb 12 2019 10:00AM
A little while ago Becs filmed some digital marketing videos for the e-learning platform Start&Grow (with snazzy graphics!).
We thought we would share the videos on our new website because they're super useful if you're starting a business... or if you already run one! (See if you can spot Becs' baby bump on here, she was 6 months pregnant at the time!)
This video is: Content is Everything (her personal fave) but you can also find the videos below on our About Us page.
- Using Storytelling
- Using Social Media
- Paying to Appear in Search Results
- Getting People to Find You Online
- Email Marketing
Launched as a national programme of business support, the Start&Grow Platform aims to simplify the process of starting and scaling a business.
The (FREE!) Platform is full of videos, courses, business templates and case studies about marketing, budgeting, financial forecasting, market research, taking on staff and funding support... so it's worth signing up for! Go to: www.startandgrow.uk
By Fi or Becs, Apr 6 2018 10:00AM
<Written by Fi>
I really enjoy creating my architecture inspired prints. They are very cathartic to create. Usually straight lines, alignment and simple structure. This pleases my very simple mind.
One of the local primary schools is having a new school build. So the lovely old Victorian school building will be gone. This makes me sad as I adore old buildings. So... I created a Copley Primary School (Halifax, West Yorkshire) illustration.
Now available as a print and download on our site.
By Fi or Becs, Feb 1 2018 11:00AM
We have NEWS… we've just welcomed a new small human into the world! Another little boy to join the ranks of male offspring in our family... 9 boys in a row so far...!
They're both doing amazingly well - Josh has settled perfectly into the Fi & Becs life (lots of selfies and getting snuggled whilst the adults sip tea) and we love him!
If our Fi & Becs website and socials are a little quieter than normal, it's due to the general noise levels that Becs makes being reduced. All will resume to normal around September time when Becs returns from maternity leave. HOORAY!
By Fi or Becs, Jan 15 2018 02:41PM
What better way to start the year... than with the launch of an exciting new video project!
In the middle of last year we started working with British youth charity Rathbone Training and social enterprise GetMyFirstJob on a number of projects focusing on apprenticeships.
After Becs' stint on BBC One's The Apprentice, it's been fascinating to find out more about the growing apprenticeship opportunities that exist in the UK and how brilliant they are!
Taking along a mini microphone, a clip-board and the wonderful camera skills of Ailsa Bee Photography, Becs hit the streets of Manchester city centre to ask the general public what they think about apprenticeships.
Take a look at the video!
Here's some more info from the press release!
"Ex-BBC ‘The Apprentice” contestant takes to the streets to ask people what they know about apprenticeships
There has always been a stigma attached to apprenticeships, but with advanced and degree apprenticeships in more industries than every before, that stigma is no longer true. Apprenticeships are for anyone in many industries. Rebecca Jeffery, a candidate from the BBC Apprentice Series in 2016, took to the streets of Manchester to ask people what they know about apprenticeships.
Together, GetMyFirstJob and Rathbone Training want to challenge the misconceptions attached to apprenticeships and with the help of Rebecca Jeffery have created a Vox-Pop video to see what people’s views and knowledge is up to date, with mixed results.
James Bridgman, Marketing Director at GetMyFirstJob said “It was great to work with Rebecca again to create a video that will help inform people about apprenticeships and promote some great opportunities with our partner Rathbone Training.”
What a fab project!
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